We’re pleased to be recognised in PRWeek’s Top Global Consultancies list for 2025, moving up to 124th place with 8% global revenue growth. A 50% US revenue increase played a major role in this rise, earning us places on both the US and UK Top 150 lists—a testament to the strides we’ve made on each side of the Atlantic. See the full rankings here.
It's not just about the numbers, though. None of this success would be possible without the brilliant team we have at Propeller. From London to New York, we’re lucky to work with such a talented, collaborative group that consistently delivers above and beyond for our clients.
Alongside the consultancy rankings, we were also named one of Campaign’s 100 Best Places to Work 2025. These recognitions go hand in hand as it’s our people and culture that bring out our best work. We care deeply about creating a working culture that people want to be part of.
Strong agency cultures are built from the inside out. At Propeller, that means encouraging transparency, investing in learning and development, and building trust through clarity and consistency. It also means creating an environment where people can do their best work without losing sight of the bigger picture.
This positive culture shapes the way we work—and how our clients see us, both as an agency and a partner. With recent NPS scores of +72, we’re confident we’ve found a balanced formula: supporting our people while delivering meaningful results.
Kieran Kent, Propeller Group CEO, said: “It was a tough economic climate in 2024, so we’re incredibly proud of the success we accomplished across the agency. The US market is a huge focus for Propeller, and to have achieved a 50% increase in US fee income last year is testament to Mary Cirincione’s leadership of our US business and the team she is building.
We are increasingly seeing our clients looking to break down silos and join up their PR, comms and marketing programmes across global markets. This leads to a more consistent narrative and ultimately better cut-through with the key audiences and decision-makers our clients want to reach.”
As we continue to grow internationally, we’re keeping that culture front and centre. We’re proud of what we’ve built, and we’re even more excited about what’s to come next. If you are thinking about international expansion, we recently published our Crossing the Pond guide with insights on how to build momentum in the US. You can download it here.