Every marketing and media business is feeling the pressure of an economic downturn. In particular, the US landscape has been dominated by shifting fiscal policies and trade tensions in recent months. However, these recent disruptions have done little to quell the demand for UK advertising services. The market continues to present significant opportunities for UK agencies—provided they’re willing to put in the legwork and commit.
Our latest report, Crossing the pond: advice on how UK agencies can break ground in the US—and grow, provides a framework for scaling operations to foreign markets. From examining the financial and human considerations that dictate whether to build a physical presence or utilise a virtual office, to proving the value of journalist interviews and industry events when building awareness—this report can be the key to unlocking a bespoke international expansion strategy that truly works for your agency. Its key takeaways include:
- Finding your bearings
- Scoping out the best launchpad
- Laying a strong foundation
- Standing out in a crowded market