Privacy Policy

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Propeller Group respects your privacy and is committed to protecting your personal information.
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This Privacy Policy explains what information we collect, how and why we use it, when we may share it with others, how long we keep it and the rights you have in relation to your personal information.
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This policy applies to information collected through the Propeller Group website, our events, content and communications, and through our wider business activities in the UK, US and other markets in which we operate.
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We process personal information in accordance with applicable privacy, data protection and electronic marketing laws.
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Who we are
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Propeller Group is a PR, content, social and events agency working with businesses across media, advertising and technology.
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Propeller Group is the trading name of Propeller Group Limited, a company registered in England and Wales under company number 03919153, with its registered office at 7a Abbey Business Park, Monks Walk, Farnham, Surrey, United Kingdom, GU9 8HT.
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For the purposes of applicable data protection law, Propeller Group Limited is the data controller responsible for the personal information covered by this Privacy Policy.
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If you have any questions about this policy or how we use your personal information, you can contact us at:

Propeller Group
London: 60 Margaret Street, London, W1W 8TF

New York: 12 E 49th Street, 11th floor, New York, N.Y. 10017

info@propellergroup.com

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What information we collect
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The personal information we collect will depend on how you interact with us.

This may include:

• your name;
• job title and company;
• business email address;
• telephone number;
• professional interests;
• event registration and attendance information;
• information about sessions or activities you register for or attend;
• information you provide through forms on our website;
• information you provide when downloading content, reports or other resources;
• your marketing and communication preferences;
• information about your interactions with our emails, content, website, events and services; and
• any other information you choose to provide to us.
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We generally collect professional rather than personal information and do not intentionally collect sensitive or special category personal data for marketing purposes.
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How we collect your information
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The main ways we collect professional contact information are when you:

• complete a form on our website;
• contact us or make an enquiry;
• download a report, research, guide or other piece of content;
• register for or attend an event, session or programme organised or managed by Propeller Group;
• sign up to receive news, insights or other communications;
• participate in research, surveys or other Propeller Group activities; or
• otherwise engage directly with Propeller Group.
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We may also receive professional contact information from organisations we work with, including event or content partners, or from reputable third-party business data sources and publicly available professional information.
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Where we receive your personal information from another source, we will use it in accordance with applicable data protection law and provide appropriate information about how your data is being used where required.
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How we use your information
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We may use your personal information to:

• respond to enquiries and communicate with you;
• provide services, content or information you have requested;
• manage our relationships with clients, prospective clients, partners and other industry contacts;
• manage registrations for and attendance at our events;
• send information relating to events or activities you have registered for or attended;
• provide relevant content and resources following an event, download or interaction;
• invite you to relevant Propeller Group events, sessions and programmes;
• send relevant news, insights, research and content;
• tell you about Propeller Group services that we believe may be relevant to your professional interests;
• understand how people engage with our website, events, content and communications;
• improve our services, events and communications;
• maintain appropriate records and communication preferences; and
• meet our legal and regulatory obligations.
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We aim to ensure that our communications are relevant to the professional interests of the people we contact.
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Email and business-to-business communications
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We may use your business email address and other professional contact information to communicate with you about Propeller Group news, events, services, research, insights and content that we believe may be relevant to your professional interests.
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For example, we may contact you after you attend one of our events, download content from our website, submit an enquiry or otherwise engage with Propeller Group.
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In the UK, where we send business-to-business marketing to an identifiable professional contact, we will ensure that we have an appropriate lawful basis for processing their personal information under applicable data protection law. Where appropriate, this may be our legitimate interests.
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We do not treat legitimate interests as a blanket permission to contact any business individual. Before relying on legitimate interests for direct marketing, we consider the purpose of the communication, whether using the individual's information is necessary and proportionate for that purpose, and whether our interests are outweighed by the individual's rights, interests and reasonable expectations.
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Different electronic marketing rules may apply depending on the type of organisation or individual we are contacting. In particular, sole traders and certain types of partnerships may be treated differently from corporate subscribers under UK electronic marketing rules. Where consent is required, we will obtain it or otherwise ensure that an applicable exemption applies before sending marketing communications.

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In the US, we may send relevant business and commercial communications where permitted under applicable law. Our commercial emails will provide an appropriate method for recipients to opt out of future marketing communications.
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Privacy laws in the US vary by state and may change over time. We periodically review the jurisdictions in which we operate and the personal information we process to assess whether additional state-specific requirements apply to our activities.
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Where consent is required by applicable law, we will obtain that consent before sending marketing communications.
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You can opt out of marketing communications from Propeller Group at any time by using the unsubscribe link contained in our marketing emails or by contacting us directly.
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Events
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Propeller Group organises and manages events, sessions, programmes and other industry activities, both independently and with partners.
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When you register for or attend an event, we may collect information including your name, company, job title, business contact details and information about the sessions or activities you register for or attend.
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We may use this information to:

• administer your registration and attendance;
• provide information you need before, during or after the event;
• manage capacity, access and event operations;
• provide relevant content and resources following the event;
• understand attendance and engagement;
• invite you to relevant future events; and
• send other relevant professional communications where permitted.
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Some events, sessions or activities may be delivered in partnership with sponsors, content partners or other organisations.
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Where an event, session, programme or piece of content involves a partner or sponsor and we intend to share attendee or participant information with that organisation, we will provide appropriate information about the proposed sharing. Where required by applicable law, we will obtain consent or provide an appropriate opportunity to opt out.
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Working with our partners
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We work with selected partners, sponsors, suppliers and other organisations to deliver events, programmes, research, content and services.
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Where appropriate, we may share relevant professional contact information with trusted partners where this is reasonably necessary to deliver an event, programme or service, or in connection with an activity, session or piece of content you have engaged with.
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This may include sharing relevant professional contact information, such as your name, job title, company and business email address, with an event, session or content partner so that they can provide relevant information, resources or follow-up communications connected with an event, session, programme or piece of content you have engaged with.
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We distinguish between sharing information with a partner where this is necessary or appropriate to deliver something you have requested or participated in, and sharing information so that a partner can use it for its own independent marketing purposes.
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Where a partner intends to use your personal information for its own direct marketing, we will ensure that the proposed use is communicated appropriately and that there is a valid lawful basis for the sharing and subsequent marketing. Where consent is required by applicable privacy or electronic marketing law, we will obtain that consent before sharing your information for that purpose. Where consent is not required, we will ensure that any other applicable transparency, lawful basis and opt-out requirements are met.
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We may also provide specific privacy information at the point you register for or participate in an event, session, programme or content activity. This may identify the relevant partner and explain how your information will be used or shared in connection with that activity.
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We do not sell your personal information to third parties.
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Content downloads
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When you download research, reports, guides or other content from Propeller Group, we may ask you to provide professional information such as your name, company, job title and business email address.
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We will use this information to provide the content you have requested and may also use it to send you relevant follow-up content, insights, event invitations or information about Propeller Group and our services where permitted by law.
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Where content has been produced or delivered in partnership with another organisation, we will provide appropriate information about the involvement of that partner and any proposed sharing or use of your information.
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You can opt out of receiving marketing communications from us at any time.
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Our lawful bases for processing your information
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Where applicable data protection law requires us to identify a lawful basis for processing your personal information, the basis we rely on will depend on the circumstances and how we are using your information.
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These may include:
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Legitimate interests

We may process your information where it is in our legitimate interests to operate and develop our business, manage professional relationships, organise and improve events and programmes, understand engagement with our activities, and provide relevant business-to-business communications, content, event invitations and marketing.
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We only rely on legitimate interests where we have considered the purpose and necessity of the processing and balanced our interests against your interests, rights and reasonable expectations. The fact that an individual is a business contact does not automatically mean that legitimate interests will apply to every use of their personal information.
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Consent

Where consent is required, we will ask you to provide it. You can withdraw your consent at any time.
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Contract

We may process information where it is necessary to enter into or perform a contract with you or the organisation you represent.
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Legal obligations

We may process or retain information where necessary to comply with our legal or regulatory obligations.
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Who we share information with
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In addition to the partners described above, we may share personal information with trusted service providers who help us operate our business.
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These may include providers of:

• website hosting and technology;
• CRM and email marketing platforms;
• event registration and management technology;
• analytics and reporting services;
• research and survey platforms;
• event production and operational services; and
• other professional and technical services.
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Where these organisations process personal information on our behalf, they are only permitted to use it for the purposes for which it has been provided and in accordance with our instructions and applicable data protection requirements.
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We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.
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How long we keep your information
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We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to maintain appropriate business records and meet legal, regulatory or reporting requirements.
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We apply different retention periods depending on the type of information we hold, our relationship with you and the purpose for which the information is being processed.
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For prospect and marketing information, we periodically review our records to assess whether the information remains accurate, relevant and appropriate for us to retain. Factors we consider include how recently you have engaged with Propeller Group, the nature of our relationship with you, whether your professional role or organisation has changed and whether there remains a reasonable basis for us to retain and use the information.
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Where information is no longer reasonably required for the purpose for which it was collected, we will delete or anonymise it in accordance with our retention practices and applicable legal requirements.
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Where you have opted out of marketing communications, we may retain limited information on a suppression list so that we can respect your preference and ensure that you are not inadvertently contacted again.
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International transfers
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As an international business, and through the service providers and technology platforms we use, personal information may be processed or stored in countries outside the country in which it was originally collected, including the United Kingdom and United States.
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Where personal information protected by UK data protection law is transferred outside the UK, we will ensure that an appropriate transfer mechanism or safeguard is in place where required. Depending on the destination and recipient, this may include relying on UK adequacy regulations, including where applicable the UK Extension to the EU-US Data Privacy Framework, or using approved contractual safeguards such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
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Where required, we will also carry out an appropriate assessment of the protections available for the transferred information and take additional measures where necessary to ensure that personal information continues to receive an appropriate level of protection.

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Cookies and website information
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Our website may use cookies and similar technologies to help the website operate, understand how visitors use it and improve the experience we provide.
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Some cookies are necessary for the website to function, while others may be used for analytics and performance purposes.
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We may use website, analytics, CRM and marketing technologies, including HubSpot and other analytics or advertising technologies, which may use cookies or similar technologies to understand website usage, manage forms and content downloads, measure engagement and support our marketing activities.
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The specific technologies used on our website may change from time to time. Where applicable law requires consent for non-essential cookies or similar tracking technologies, we will obtain that consent before those technologies are activated.
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You can manage or withdraw your cookie preferences through the controls available on our website, where provided, or through your browser settings.
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We may also collect limited technical information when you visit our website, such as your IP address, browser type, device information and information about how you interact with our website. We may use this information to maintain and improve our website, understand its performance and help keep it secure.
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We periodically review the cookies, analytics and tracking technologies deployed on our website to ensure that the information provided in this policy and any cookie consent controls accurately reflect the technologies in use.
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Use of AI and automated tools
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We may use artificial intelligence and other technology-enabled tools in connection with our business activities, for example to support research, analysis, content development, administration or internal productivity.
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Where personal information is processed using an AI or automated tool, we will ensure that its use is consistent with applicable data protection law, our contractual and confidentiality obligations, and appropriate internal controls. We will consider the nature and sensitivity of the information before using such tools and will not use AI or automated processing to make decisions that produce legal or similarly significant effects about individuals unless appropriate safeguards and legal requirements are met.
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Links to other websites
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Our website and communications may contain links to websites operated by third parties.
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Propeller Group is not responsible for the privacy practices or content of those websites. We recommend reviewing the relevant privacy policy when visiting another organisation's website or providing personal information to them.
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Your rights
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Depending on where you are located, applicable privacy and data protection laws may give you certain rights in relation to your personal information.
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These may include the right to:

• request access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information in certain circumstances;
• ask us to restrict how your information is used;
• object to certain processing of your information;
• withdraw consent where we rely on consent;
• request the transfer of certain information; and
• complain about how your personal information has been handled.
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Where UK data protection law applies, you have an absolute right to object to your personal information being used for direct marketing. If you ask us to stop using your information for direct marketing, we will do so.
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Regardless of your location, you can ask us to stop sending you Propeller Group marketing communications at any time.
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To exercise your applicable privacy rights, please contact us at info@propellergroup.com.
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Your marketing preferences
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We want the communications you receive from us to be relevant and useful.
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You can ask us to stop sending you marketing communications at any time by:

• using the unsubscribe link included in our marketing emails; or
• contacting us directly at info@propellergroup.com.
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If you opt out of marketing, this will not affect service or administrative communications that we may need to send in connection with an event, enquiry, contract or other relationship with you.
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We may retain your email address or other limited information on a suppression list to make sure we continue to respect your preference.
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Complaints
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If you have concerns about how Propeller Group uses your personal information, please contact us in the first instance so that we can investigate and respond.
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Where UK data protection law applies, you also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
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If you are located elsewhere, you may also have the right to contact the relevant privacy or data protection regulator in your jurisdiction.
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Changes to this Privacy Policy
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We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, privacy practices or legal obligations.
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The latest version will always be available on our website and the date at the top of this policy will show when it was last updated.

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