Propeller Presents: Will the Revolution be Televised?

March 11, 2025

The Connected TV (CTV) revolution is here—and it's changing the game for advertisers, brands and broadcasters alike.

For the latest instalment of Propeller Presents,our in-person and live-streamed panel discussion series,we’re gathering some of the brightest minds in ad-supported TV streaming to explore why CTV to explore why CTV is becoming a must-have in the media mix and how it is going to grow.

Join us on Thursday 27th March 2025 at EssenceMediacom UK Headquarters, London, as we ask: Will the revolution be televised? Spoiler alert—it already is.

CTV is transforming how audiences consume content, offering seamless access to everything from traditional linear and VOD channels to dynamic gaming platforms. With UK ad spend on CTV forecast to exceed £2 billion in 2025, the shift in viewing behaviours is clear—and brands are paying close attention.

So, how can marketers make the most of this shift? What does it mean for advertisers looking to cut through in a fragmented landscape? And how is CTV rewriting the rules for reach and relevance?

Our expert panel will provide answers to all of these questions and more. The session, which will be chaired by Branwell Johnson, Propeller’s Director of Content, and feature welcoming remarks from Ben Titchmarsh, Propeller’s Associate Group Business Development Director, provides the opportunity to hear from a host of industry experts:

  • Ridhi Jogia, Director, EssenceMediacom
  • Kate Waters, Director of Client Strategy and Commercial Marketing, ITV
  • Carl Huber-D'Cruze, UK Sales Director, Disney Advertising
  • Bobi Carley, Director of Industry Relations, ISBA

Whether you're in the room or tuning in remotely, this is your chance to stay ahead of the curve and gain insights from those leading the charge in CTV.

📺 Ready to be part of the conversation?
Register here to secure your spot.

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