Five years in the US: Propeller enters its next chapter

2026 marks five years since Propeller Group established its presence in New York, with our US business continuing to grow alongside increasing demand for joined-up communications programmes across the US and UK.
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Our US fee income has now passed $2 million, with a growing number of clients working with Propeller across both markets. To support the next stage of that growth, we have also made a series of senior appointments and promotions across the business.
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Mary Cirincione, who has helped build our US operation from the outset, has been appointed President of US Operations. Daniel Schloss has been promoted to VP, Brand & Design, J.P. Escobar to VP, Marketing Services, while Ben Titchmarsh moves into the newly created role of Global VP, Business Development.
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The developments were recently featured by PRWeek, reflecting how our original ambition for the US business has evolved over the past five years: creating a genuinely connected B2B PR and marketing offer for companies operating on both sides of the Atlantic.
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As CEO Kieran Kent explained to PRWeek: “We see it as a growth strategy being in the U.S. and also a client retention strategy because a lot of our clients do want one agency that can do both the U.K. and the U.S. markets and create a program of joined-up comms and PR and marketing across their business.”
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Five years on from opening in New York, the focus is now on the next stage of Propeller’s US growth, while continuing to make it easier for clients to run connected programmes across both markets.

Read the full story on PRWeek.

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