Account Manager - Paid Media & Social

Propeller is looking for an experienced Paid Media & Social Account Manager to support a portfolio of agency, adtech and marketing clients. This role is This role suits an analytically minded Account Manager with experience running paid campaigns and delivering meaningful insight for clients.

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You will  be responsible for planning, executing and optimising paid social campaigns across a range of clients, with a strong focus on LinkedIn performance. The role combines hands-on channel management, data-led analysis and consultative support to help clients achieve measurable growth outcomes through paid and organic social.

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Responsibilities

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Paid Social Campaigns

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• Building and managing paid social campaigns, primarily on LinkedIn.
  
  
• Creating and testing audiences, messaging and formats.
  
  
• Conducting A/B testing of ads, landing pages and workflows.
  
  
• Monitoring campaigns daily/weekly and adjusting budgets, creative or targeting to optimise results.
  
  
• Running detailed reporting on key performance metrics including CPC, CPL, CTR, CPM and conversion rates.
  
  
• Recommending improvements to media strategy and investment plans.
  
  

Organic Social Support

• Advising clients on LinkedIn content best practice.
  
  
• Collaborating with the Content and Events teams on campaigns requiring paid amplification.
  
  
• Supporting other social platforms where relevant to client strategy.
  
  

Client & Programme Delivery

• Leading client calls on campaign performance and insights.
  
  
• Working with Account Directors to align paid media activities with broader campaign plans.
  
  
• Coordinating with HubSpot specialists to ensure proper tracking, landing page optimisation and contact management.
  
  

Duties

• Managing campaign set-up documents, budgets and internal approvals.
  
  
• Maintaining accurate reporting dashboards and trackers.
  
  
• Staying up-to-date with platform changes and sharing updates with the team.
  
  
• Identifying upsell opportunities across paid media, events, PR or content.
  
  
• Undertaking additional duties as required by your line manager.
  
  
  

What We’re Looking For

• Experience managing paid social campaigns, preferably in B2B.
  
  
• Strong analytical skills and confidence in interpreting data.
  
  
• Ability to make strategic recommendations based on performance insights.
  
  
• Competence with LinkedIn Campaign Manager; other platforms beneficial but not required.
  
  
• Good understanding of landing page optimisation and conversion tracking.

• Results-oriented with a performance mindset.
  
  
• Strong communicator who can explain data clearly.
  
  
• Highly organised with strong time-management skills.
  
  
• Team player who collaborates effectively across functions.

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