Account Manager - Growth Marketing

Propeller is looking for an experienced Growth Marketing Account Manager to support a portfolio of agency, adtech and marketing clients. This role is ideal for someone who is confident delivering multi-channel B2B campaigns, with a strong focus on HubSpot, ABM outreach, content promotion, event marketing, and LinkedIn paid media.

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You will help plan, execute and optimise campaigns that drive awareness, engagement and qualified opportunities - working closely with clients and internal specialists to deliver measurable, commercial impact.

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Key Responsibilities

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HubSpot Campaign Management

• Build and manage email campaigns, sequences and workflows.
• Maintain and segment databases for targeted outreach and ABM programmes.
• Create landing pages for content promotion, lead generation and event registration.
• Monitor and report on results, recommending improvements based on performance insights.

ABM & Outreach

• Develop and deliver outbound campaigns across email and LinkedIn.
• Use blogs, reports, articles and client insights to support nurturing and demand creation.
• Follow up with warm leads to secure meetings, event attendance and continued engagement.

LinkedIn Paid Media

• Plan, build and manage LinkedIn paid campaigns, including audience targeting, creative briefing and performance tracking.
• Optimise campaigns regularly to ensure strong engagement, efficient spend and alignment with wider campaign goals.
• Report on paid performance and provide recommendations to improve results.

Content and Channel Activation

• Write clear and effective copy for outreach emails, social posts, ads and landing pages.
• Coordinate the promotion of content across LinkedIn, email and other owned channels.
• Collaborate with content and design teams to ensure assets support campaign objectives.

Event Promotion

• Plan, deliver and optimise promotional campaigns for client events - from roundtables and panel discussions to larger industry conferences.
• Drive registrations through targeted email, social promotion, paid media and outreach.
• Manage post-event follow-up to nurture attendees and progress leads.

Client Management

• Serve as the daily point of contact for clients, ensuring proactive communication and reliable delivery.
• Contribute to quarterly campaign plans and strategic recommendations.
• Prepare reports, insights and review materials with support from senior leads.
• Build strong client relationships and identify opportunities to enhance programmes or broaden services.

What We’re Looking For

• Experience delivering B2B marketing campaigns - agency or adtech experience beneficial.
• Strong working knowledge of HubSpot (email marketing, workflows, lists, landing pages, reporting).
• Hands-on experience managing LinkedIn paid media campaigns.
• Solid understanding of ABM principles and outbound prospecting tactics.
• Strong writing skills for email, social and campaign copy.
• Highly organised, reliable and comfortable managing multiple clients
• Confident communicator with a proactive, collaborative approach.

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