Yahoo

Propeller Group was appointed by Yahoo to strengthen its position as a leading voice in omnichannel advertising, with a particular focus on Yahoo DSP, while building the profile of the wider Yahoo brand and supporting Yahoo Ads.
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Delivery
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Propeller developed a targeted communications programme combining media relations, executive profiling and event visibility to put Yahoo at the centre of conversations around programmatic advertising, AI and identity.
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The programme secured leadership coverage across national and business media including The Financial Times and Fortune, alongside key industry titles including The Drum, Campaign, Raconteur, The Media Leader and Marketing Week.
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We also created opportunities for Yahoo executives to contribute to major industry conversations at Cannes Lions, FutureWeek and UK Creative Festival, while targeted media outreach around the opening of Yahoo’s Dublin office helped maximise awareness of the company’s continued investment and presence in the market.
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Impact
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Over 18 months, the programme delivered:
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• 59 pieces of strategic media coverage
• 2.6m estimated audience
• High-profile coverage across national, business and priority trade media
• Increased visibility for Yahoo executives at major industry events
• A stronger position for Yahoo as a trusted industry voice on programmatic advertising, AI and identity

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