The challenge
Alkimi set out to establish itself as a credible, differentiated voice in the evolving programmatic and blockchain-driven advertising space. As a challenger brand, it needed to increase visibility, strengthen thought leadership and build a scalable foundation for long-term growth.
The brief was clear. Alkimi wanted to move beyond awareness and create a connected ecosystem that would drive engagement, audience growth and commercial opportunity.
Propeller was tasked with delivering an integrated programme spanning PR, social, content, CRM and growth marketing to support this ambition.
Our Approach
We developed a joined-up strategy designed to build authority, grow their audience and support Alkimi’s sales journey.
This included:
Thought leadership and media engagement
We positioned Alkimi’s leadership team at the centre of key industry conversations around transparency, blockchain innovation and the future of programmatic. This included proactive media outreach, contributed content and podcast opportunities.
Executive profiling and social growth
We strengthened Alkimi CEO Ben Putley’s digital presence through a structured LinkedIn strategy, combining consistent content, topical commentary and event-led storytelling.
Newsletter and owned channels
We supported the growth of Alkimi’s newsletter, helping to create a direct channel to engaged audiences and industry stakeholders.
CRM and data integration
Alongside brand and visibility work, we integrated Alkimi’s fragmented CRM systems into HubSpot. This created a single source of truth and enabled clearer pipeline tracking, segmentation and outreach.
This approach ensured PR and growth marketing worked together, rather than in silos, aligning brand activity with commercial outcomes.
Execution
Our programme focused on building sustained visibility across earned, owned and social channels.
Key activity included:
- Securing coverage and contributed articles across leading industry publications
- Delivering a steady stream of thought leadership focused on transparency, blockchain and the future of advertising
- Amplifying media coverage through social and newsletter content
- Supporting speaking opportunities and podcast appearances
- Developing a consistent LinkedIn presence for Alkimi’s leadership
- Growing and engaging Alkimi’s newsletter audience
- Cleaning, deduplicating and migrating CRM data
- Mapping sales pipelines to Alkimi’s real buyer journey
- Creating a scalable foundation for future marketing automation
Results
Our integrated approach delivered measurable growth across visibility, engagement and sales readiness.
PR and brand visibility
- 18 pieces of media coverage
- Estimated coverage views of 87.1K
- Total reach of 654K
- Average domain authority of 55
These placements positioned Alkimi as a credible voice in key conversations and supported event sign-ups and lead generation.
Social and executive visibility
We significantly increased Alkimi’s leadership presence on LinkedIn, strengthening both reach and engagement. This growth helped turn thought leadership into real conversations, reinforcing Alkimi’s authority and expanding its network.
- 120K total impressions, a 391% year-on-year increase
- 3.4K engagements
- Reach of over 21.5K relevant LinkedIn members
- 7.8K followers, up 16%
Newsletter and owned audience growth
We supported the development of Alkimi’s owned channels, creating a more direct and engaged audience, strengthening Alkimi’s ability to communicate directly with prospects and stakeholders.
- 12.5K impressions
- 321 engagements
- 1.8K article views
- 568 new subscribers