Views Agencies need to develop speed and flexibility to be the perfect partner Agility in all its forms will be one of the most prized assets of an agency in the future, according to the guest speakers at the latest BD Session. The BD sessions,…
Views Escape Zoom 5 – As lockdown begins to unwind, how can retailers in Britain make the most of the return to physical retail and shopping? And what can be learned from current consumer behaviours online? Propeller Group chairman and Escape Zoom host Martin Loat assembled a forum of experts from across the retail spectrum to explore the implications of the reopening of physical stores and…
Views CEO Brand: Why Influence Is More Effective Than Fame If you have binged-watched everything else since lockdown, try Avenue 5 on Sky Atlantic and see how not to lead a business. Megalomaniac Herman Judd, CEO of Judd Enterprises, is all about…
Views Escape Zoom: Session 4 – How will brands have to change communications post lockdown? Context is everything in communication. As the context of our lives has changed dramatically over the last few months, many brands have quickly revised their marketing communications and advertising to…
Views The BD Sessions: Insights from LinkedIn, Auto Trader & Vice Break down siloes and share, share, share Empathy and resilience will be the watchwords of successful businesses emerging from the pandemic, according to guests at our latest BD Session, Propeller Group’s…
Views Tips for MarTech vendors during tough times It’s not easy to sell things – especially something as intangible as marketing technology. For the buyer investing in an AdTech or MarTech solution (we will put them in the same…
News Samsung Ads chooses Propeller Group The company has appointed Propeller Group to raise awareness of its advertising arm, Samsung Ads. Read the original article on PR Week. Propeller Group will work with Samsung’s EMEA marketing team…
Views Planning for recovery There’s no denying it’s been a tough couple of months. We’ve seen clients putting their agency projects on hold and promising pipeline opportunities disappearing, leaving businesses focusing on survival. For…
Views Escape Zoom: Session 3 – Which technologies and new platforms will be the winners in how we conduct business in future? Necessity is the parent of invention and in a crisis we see the truth of this. When the landscape shifts and the context of our lives changes, human ingenuity quickly…
News Propeller’s Charity Challenges The team at Propeller are eager to get involved in charitable fundraising so we can play our part in supporting those most in need during such a difficult time, and raise…
Views Escape Zoom: Session 2 – Is there a “new normal”? Escape Zoom: Session 2 – When do you think your business sector will start to look like it did before – or is there a “new normal” that means things…
Podcast How should brands communicate in a crisis? For many brands and their CMOs, we are in uncharted territory. The current health crisis has become the context for every conversation – and brands have had to quickly make…
Views Escape Zoom: Session 1 – What will be the main changes to work and business life once this is all over? Mike Tyson once noted that “everybody has a plan until they get punched in the face” – and the Covid-19 pandemic has felt much like a heavyweight right-hook to the…
Views The BD Sessions: insights, inspiration and empathy Upfront, part of the Propeller Group, and The BD100 have successfully launched has successfully launched The BD Sessions – an interactive virtual meet up for those involved in generating new…
Views Working together, wherever – how Propeller and Upfront keep the team spirit fizzing Speaking on the task of growing a business and creating a positive working culture, Henry Ford once noted that “Coming together is a beginning. Keeping together is progress. Working together is success.” …
Views The media is still open for business Kieran Kent, managing director of Propeller Group Covid-19 has disrupted the day-to-day ways of working for both the media and the PR industry. In the midst of this global pandemic,…
Video Brew With a View – Clare Gambardella, Zopa To keep you company during remote working, check out our latest Brew With a View (filmed pre-social isolation) with Clare Gambardella, Chief Customer Officer at Zopa, who chats us through…