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27/03/2019

Dog ‘n’ Bone Podcast – Weed ‘n’ Eisinger ‘n’ Pain ‘n’ Wight

In this episode…

Keith Weed, departing Unilever Chief Marketing & Comms Officer sits down with two young marketers and the President of Engine Group Robin Wight to share his opinions and field questions on a range of subjects. Hannah Pain, Senior Brand Manager McDonald's and Crystal Eisinger, Strategy and Operations, Google UK & Ireland, seize the opportunity to ask Keith for advice for aspiring CMOs and how Unilever is approaching ‘unstereotyping’ its workforce.

Hear Keith’s views on topics ranging from tackling ‘self-limiting beliefs’ to how multinational businesses can stay agile and the transition from digital marketing to “marketing in a digital world”.

About the guests:

Keith Weed, Chief Marketing & Comms Officer at Unilever. Keith is about to leave the company he has worked for since 1983. He has held global and regional roles across general management and marketing and sits on the executive board with the Marketing, Communications and Sustainable Business teams reporting to him. He is President of the Advertising Association and a former president of the Marketing Society.

Robin Wight, Founder of WCRS, President of The Engine Group, Founder of the Ideas Foundation

Hannah Pain, Senior Brand Manager, McDonald's and Marketing Society Young Leader of the Year 2018

Crystal Eisinger, Strategy and Operations, Google UK & Ireland and a Marketing Academy Scholar from 2018

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