Ad Tech PR
Ad tech B2B technology is powering a revolution in online advertising and transforming the way advertisers, brands and media agencies reach out to consumers on the web through desktop computers, laptops, 3G and 4G phones and tablets.
Propeller is widely recognised within the industry as the first London-based PR company to fully get to grips with the complex ad tech ecosystem of RTB, DSPs, DMPs and SSPs and we lead the British public relations sector in representing several of the key players in the space in the UK and pan-European media.
We understand the complex customer conversion journeys that lie at the heart of online advertising and the challenges B2B companies face when selling prospective clients on the huge benefits of fully utilising big data and real time advertising technology.
But we also know that as with any new and exciting technology, a key challenge is to educate the sector and the wider B2B and B2C media that covers it about the benefits of a company’s proposition in simple and wherever possible, jargon-free terms.
Sure, we’re passionate about how ad exchanges and real time bidding is transforming online advertising and are acutely aware of the similarities and difference between demand side platforms, data management platforms and sell side platforms. But we also know that not all journalists yet grasp the technology the way we do, so our job is to communicate in language that both the specialist journalist and mainstream business writer will understand.
With an impressive client roster incorporating global leaders in the realms of display marketing, search marketing, affiliate marketing, retargeting and attribution, we leverage our company experience and heritage in tech, media and advertising industry PR to ensure your company’s key messages are conveyed in clear and impactful ways.