The Propeller Way
Propeller has been building the profit and profile of ad tech, advertising and media businesses for the past 15 years, that hasn’t changed. But what has changed are the channels we use and the content we create.
The way we get our clients’ information to market has undergone a paradigm shift: blogs, Tweets, peer-organised events and social media work alongside mainstream media to meet the continuing need for insight, analysis and debate.
In an increasingly fragmented market, content remains king. Modern PR is about finding the influencers our clients need to reach AND engaging them with interesting content that they want to publish – or share – with their networks, either Online, Offline or Eyeline.
While text and photograph are still important, we’re increasingly using video, animations or infographics to achieve cut through. If pithy and attractive, they serve as ‘sharable objects’ which can be quickly distributed around an influencer’s network.
Better measurement is also crucial. Propeller’s campaign analysis not only shows where we distributed clients’ content, but who saw it, who commented on it, whether they were influential and whether and how it was shared.
Propeller has a clear vision for how PR will be done in a multi-channel, socially-networked world. We want to optimise the new opportunities for our clients – today, tomorrow and into the future and share this knowledge and understanding with you.
The Propeller Way
Propeller has been building the profit and profile of ad tech, advertising and media businesses for the past 15 years, that hasn’t changed. But what has changed are the channels we use and the content we create.
The way we get our clients’ information to market has undergone a paradigm shift: blogs, Tweets, peer-organised events and social media work alongside mainstream media to meet the continuing need for insight, analysis and debate.
In an increasingly fragmented market, content remains king. Modern PR is about finding the influencers our clients need to reach AND engaging them with interesting content that they want to publish – or share – with their networks, either Online, Offline or Eyeline.
While text and photograph are still important, we’re increasingly using video, animations or infographics to achieve cut through. If pithy and attractive, they serve as ‘sharable objects’ which can be quickly distributed around an influencer’s network.
Better measurement is also crucial. Propeller’s campaign analysis not only shows where we distributed clients’ content, but who saw it, who commented on it, whether they were influential and whether and how it was shared.
Propeller has a clear vision for how PR will be done in a multi-channel, socially-networked world. We want to optimise the new opportunities for our clients – today, tomorrow and into the future and share this knowledge and understanding with you.
The Propeller Space
Our offices are located on Charing Cross Road on the site of the Alhambra, the popular Victorian theatre and music hall. We back onto Leicester Square and are just minutes from Soho and Covent Garden and within easy reach of some of London’s biggest landmarks, hidden gems and most influential businesses.
Martin Loat
CEO
Martin started his career as a journalist on the trade press and has written about media for national newspapers including the Financial Times and The Guardian. A “poacher turned gamekeeper”, Martin originally set up Propeller to help media and marketing companies manage their PR and corporate reputations. With 20 years experience, Martin has advised clients including News International, Telegraph Media Group, ITV, Eurosport, Turner Entertainment, Disney, CNN, Viacom, Last.fm, Carat, MPG, RKCR/Y&R, goviral and many more.
He oversaw Propeller Group’s expansion from a PR agency into a broader comms business that manages web and social media conversations and also creates mobile apps through its Propeller Mobile division. He is currently driving the repositioning of the business with the ‘elevator pitch’ of Propeller: we build business profit by building business profile and shaping and sharing your content with influencers – online, offline and eyeline.
Georgina Lipscomb
Associate Director, PR
Georgina directs strategy and delivery across Propeller’s client portfolio. She has extensive experience managing the profile of companies across media, advertising and marketing including News International, CITY AM, The Walt Disney Company, Carat, the Outdoor Media Centre and RKCR/Y&R amongst others.
She joined Propeller in 2006 from Global Radio, after starting her career as a business-to-business journalist writing about the TV and radio industries. Her contacts, strategic advice and knowledge of influencers to target ensures she delivers value to any clients business.
Team Propeller
The Propeller team are specialists; we know the media industry inside-out. Among us are ex-Campaign, Media Week and Broadcast journalists and PRs with decades of experience. As well as our strong relationships with key influencers in the industry, from national business journalists to ad tech bloggers, we have a network of experts who create videos, infographics and apps for our clients. Our passion for the sectors we work in is reflected in the fact that we play an active part in them by attending forums, launches and seminars week in week out.
The Propeller Space
Our offices are located on Charing Cross Road on the site of the Alhambra, the popular Victorian theatre and music hall. We back onto Leicester Square and are just minutes from Soho and Covent Garden and within easy reach of some of London’s biggest landmarks, hidden gems and most influential businesses.