Albion London is a rapidly expanding digitally-led creative agency which Propeller began working with in late 2009 with the brief of growing the agency’s profile.
Albion now works with clients such as Air New Zealand, Epson, giffgaff, Wonga and Unum and in early 2011, they opened Albion West Coast to service Air New Zealand’s global account and to exploit the wealth of exciting opportunities in Silicon Valley.
In late 2011, they also launched Albion Cell, a next generation digital sales agency and Propeller has been instrumental in helping to facilitate itsgrowth through offline, online and eyeline PR work and strategic consultancy.
By announcing key new account wins and new work and placing Albion spokespeople in key ‘thought leadership’ comment slots in the creative trade press, Propeller has aided in the establishment of Albion as one of the UK’s most dynamic and progressive creative digital agencies.
Propeller has also added considerable value to the Albion proposition by securing much-coveted feature articles in both the trade and national press, such as a glowing profile piece on Albion CEO and founder Jason Goodman in the Telegraph which gave him the opportunity to lead the industry news agenda under the full page headline ‘Geeks to inherit the Mad Men legacy’. Albion’s work has also been heralded in The Independent and The Times and the PR coverage Propeller has landed has celebrated Albion as an exciting agency in the ascendancy.
Propeller has assisted in conceiving and publicising creative ideas for Albion, promoting Albion’s unique ‘Slapometer’, which it developed in the lead up to the debates in the 2010 election, gaining coverage on Channel 4, The Guardian, Daily Star, Guido Fawkes and many more. More recently Propeller has promoted Albion’s innovative ‘Swearjar App’ which it devised to raise money for UNICEF, acquiring coverage in the trade press as well as the i and the Independent.
