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16/12/2016

Journalists reveal their Buzzwords, Media Moments and Favourite Campaigns of 2016

To watch all the videos click here.

The Propeller tradition of turning the tables on journalists so we ask the questions continues with our traditional end-of-year-video interviews with our favourite members of the fourth estate. We are grateful to Jess Davies, UK Editor of Digiday, Bill Fisher, Senior Analyst at eMarketer, Simon Gwynn, Reporter at Campaign, David Murphy, Editorial Director of Mobile Marketing Magazine, Lindsay Rowntree, Head of Content at ExchangeWire, and Lucy Tesseras, Features Editor of Marketing Week for making time to be interviewed.

Watch the videos to learn who hates the words “relevancy”, “millennials” and “mobile first” (hint- not David Murphy of Mobile Marketing). Find out which campaigns excited writers with a list ranging from Netflix to Lynx and discover the Media Moments which caught their attention. What was more important in our industry, the way political events were covered by the media or the Facebook video metrics debacle? And finally, learn what they are all looking forward to in 2017.

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