Martin Loat – interviewed for Advertising Week Europe podcast
27.03.13
Propeller Group CEO Martin Loat in conversation and explaining more about the Propeller Group – Propeller PR and Propeller Mobile – and about his presentation “Are You Famous Enough?” at Advertising Week Europe which introduced the concept of “the CEO of Fame”.…
Read more >Digital Darwinism – Adapt or Die (Advertising Week Europe video)
26.03.13
Among the many fascinating, thought-provoking sessions during the recent Advertising Week Europe was one which considered the concept of Digital Darwinism. Simply put, this term coins what happens as technology and society evolve faster than the ability of organisations to adapt.…
Read more >Are you Famous Enough? – slides and video from Advertising Week Europe
25.03.13
Propeller Group CEO Martin Loat was involved in two sessions at Advertising Week Europe. The first was a session exploring how to become more famous within the advertising, media and marketing sector. Read on to view the presentation slides and the video which is now available on demand. Read more >
Are you famous enough? – presentation summary
20.03.13
Advertising makes brands famous. But how do you earn attention if you don't have a huge budget to amplify your message? How do you punch above your weight and get noticed by your peers and clients?
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Day 5 at SXSW – Chilling Out, Winding Down, and Heading Home
13.03.13
@deadmau5 and Richie Hawtin tearing it up! Credit: http://www.flickr.com/photos/philohme/
Sadly the last update from Austin, TX
Things are beginning to wind down on the final day in Austin but there is still time to head to the Accelerator Awards which are showcasing the best start ups in a variety of categories including social, entertainment, and gaming.…
Read more >Day 4 at SXSW – Trends, Friends and Uploading Ends
12.03.13
Mashable party last night = slower movement today.
We didn’t stay out too late though and so are up and out to the Austin Convention Centre this morning for a discussion on Current Trends at SXSW Interactive. The panel includes SXSW Interactive organiser Shawn O’Keefe, Jordan Viator Slabaugh from Spredfast, the social media management platform and a local start-up success story, and Meghan Casserley, ‘Girl Friday’ of Forbes magazine, whose journalism focuses on “entrepreneurship: by women, of women, for women”.…
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