Conde Nast Digital Briefing

One intrepid Propellerite nipped along to the Conde Nast Digital Briefing this morning – here are some of the highlights from the event with Wired editor David Rowan.

 IMAG0592 Conde Nast Digital Briefing

“The word at the moment is mobile. With the PC era gone and with the UK having a 50% 3G penetration, it is changing commerce.…

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Welcome to 2012: The Year of Connected TV

For the past half a decade we have been repeatedly promised that the next year will be ‘The Year of Mobile’, a promise that was successfully addressed by O2 Media in 2011 when its mobile messaging service O2 More surpassed the 6m opted-in customer mark and by launching Priority Moments.…

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CEO Martin Loat: Demystifying ad technology – using magic and logic

The Sunday Times recently ran a story about how ordinary families could make money out of YouTube’s new policy of rewarding those who upload popular videos with a share of the revenue optimised against that content. To illustrate the point, the writer hung the story on the success of the ‘Charlie bit my finger‘ video with its 11,783,905 views and the piece really got me thinking.…

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