Among the many fascinating, thought-provoking sessions during the recent Advertising Week Europe was one which considered the concept of Digital Darwinism. Simply put, this term coins what happens as technology and society evolve faster than the ability of organisations to adapt.…Read more >
25.03.13Propeller Group CEO Martin Loat was involved in two sessions at Advertising Week Europe. The first was a session exploring how to become more famous within the advertising, media and marketing sector. Read on to view the presentation slides and the video which is now available on demand. Read more >
20.03.13Advertising makes brands famous. But how do you earn attention if you don't have a huge budget to amplify your message? How do you punch above your weight and get noticed by your peers and clients? Read more >
Sadly the last update from Austin, TX
Things are beginning to wind down on the final day in Austin but there is still time to head to the Accelerator Awards which are showcasing the best start ups in a variety of categories including social, entertainment, and gaming.…Read more >
Mashable party last night = slower movement today.
We didn’t stay out too late though and so are up and out to the Austin Convention Centre this morning for a discussion on Current Trends at SXSW Interactive. The panel includes SXSW Interactive organiser Shawn O’Keefe, Jordan Viator Slabaugh from Spredfast, the social media management platform and a local start-up success story, and Meghan Casserley, ‘Girl Friday’ of Forbes magazine, whose journalism focuses on “entrepreneurship: by women, of women, for women”.…Read more >