Propeller – PR – Internet PR

The Rugby World Cup is on ITV. I am enjoying the IBM sponsorship idents where unexpected characters start spouting obscure rugby stats. My favourite is the one featuring two senior ladies on mobility scooters swapping data on penalties. Incongruous, but interruptive and therefore memorable.…

Maxxis, one of the leading global tyre manufacturers, is launching its first community app with Propeller Mobile this month.

Developed for Apple’s iPhone and iPad, the Maxxis app combines product and event information with customer engagement. In addition to featuring pictures and blogs of Maxxis’ pin-up Babes, it allows users to form a fan community by creating their own profiles, linking with social media and provides information about Maxxis tyre range and Maxxis sponsored teams and drivers.…