Propeller is proud to welcome Kieran Kent as our new managing director of PR. He joins us this week from an award-winning technology agency where he was client services director.
Kieran will work closely with Martin Loat, our CEO, to manage our expanding PR team of 16 people and ensure total client satisfaction, if not sheer delight! …Read more >
Propeller and FaR Partners teamed up to host a round table which saw media owners, media agencies and advertising technology providers come together to discuss what publishers really want from ad-tech partners. Senior execs from Mindshare, Trinity Mirror, (EIS) Evening Standard/Independent, Johnston Press and Haymarket attended, as well as technology partners such as Pubmatic, TubeMogul, BlisMedia and Tagman.…Read more >
Propeller Mobile, the mobile division of Propeller Group, has today launched LoveRadioAds – an app created for the Radio Advertising Bureau (RAB) which promotes and celebrates the creativity of radio advertising, whilst helping advertisers, media agencies and creative agencies get more from the medium.…Read more >
The Rugby World Cup is on ITV. I am enjoying the IBM sponsorship idents where unexpected characters start spouting obscure rugby stats. My favourite is the one featuring two senior ladies on mobility scooters swapping data on penalties. Incongruous, but interruptive and therefore memorable.…Read more >
Maxxis, one of the leading global tyre manufacturers, is launching its first community app with Propeller Mobile this month.
Developed for Apple’s iPhone and iPad, the Maxxis app combines product and event information with customer engagement. In addition to featuring pictures and blogs of Maxxis’ pin-up Babes, it allows users to form a fan community by creating their own profiles, linking with social media and provides information about Maxxis tyre range and Maxxis sponsored teams and drivers.…Read more >