The Albion Society – Rise of the Intrapreneur
24.02.12
Last night several Propellerites attended The Albion Society, a quarterly event held by our client Albion. The focus was on ‘The rise of the ‘Intrapreneur’, the person in a big multinational who acts with an entrepreneurial spirit.
A large crowd gathered to hear Tom Rainsford, head of brand and proposition at mobile company giffgaff, part of Telefonica; Peter Guiterez, managing director of Jose Cuervo and Rene Rechtman , SVP head of international at AOL advertising.…
Our network’s views on challenges faced by online video advertising in 2012
17.02.12
Rene Rechtman, CEO Goviral and Head of International, AOL’s Advertising.com
The biggest challenge we are facing in 2012 and 2013 to speeding up video advertising spend is the lack of real estate when it comes to video content. I don’t think it’s a problem any longer to convince advertisers to spend money on digital, pre-rolls, post-rolls, even social videos.…
Keith and Orville launch giffgaff campaign with Albion.
Albion London, the digitally-led creative agency has launched a new campaign for giffgaff featuring Keith and Orville singing a musical tribute to the mobile network with the tagline ‘unlock your phone and unlock a chicken’.
The two-minute video parody stars ‘KOrville’ doing a comedy rap about how other networks lock users into contracts like battery chickens.…
Read more >CITY AM launches careers service
CITY AM is launching CITY AM Careers, a high quality recruitment service for its career-focused readers that is the newspaper’s biggest product extension since its launch in 2005.
Launching on 3 February, Cityamcareers.com will act as a channel for HR and recruitment consultants to reach the hugely-skilled, high quality and professional CITY AM audience, providing this niche group with the latest information on the best jobs available in the London market.…
Read more >Aviva to sponsor City AM Davos activity
City AM has signed up Aviva, the world’s sixth largest insurance group, to sponsor its activity around the World Economic Forum Annual Meeting in Davos.
The World Economic Forum Annual Meeting, which on 25 January for five days in Davos, Switzerland, will be supported by daily commentary within City AM and will include an opening column from Aviva’s group chief executive, Andrew Moss.…
Read more >Rainey Kelly Campbell Roalfe/Y&R launches its first brand campaign for Vodafone
Rainey Kelly Campbell Roalfe/Y&R launches the first tv ad in a new brand campaign – it’s first since winning the Vodafone account in August last year – featuring a new brand ambassador for Vodafone, none other than Yoda from Star Wars.…
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