Carat
Carat is one of the world’s biggest media agencies and in the UK handles clients such as British Gas and Vauxhall.
Alongside its original brief of raising director and company profile Carat also challenged Propeller to two further tasks. Replicate the already impressive and consistent coverage in Campaign in the marketing titles to better target clients and reverse industry perception that Carat is purely a buying agency, but is also a very strong media planning agency.…
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