Signage of the times – Branwell Johnson comperes inaugural RDSE Conference
Propeller Director of Content Branwell Johnson developed a personal fitness regime by hopping on and off stage for two days at Retail Digital Signage Expo, held at London Olympia. Branwell took on compere duties for the inaugural RDSE conference theatre at the Reed-owned exhibition, introducing speakers, making sure presentations ran to time and encouraging the audience in Q&A sessions.
Digital signage is becoming a vital tool in influencing consumer decision-making at point-of-purchase, in shaping the customer experience and in helping retailers and brands gather useful data. Highlight sessions, according to Branwell, included Transport for London’s John Pizzamiglio outlining the transport body’s plans for its advertising estate and Richard Corps of Game Digital explaining the digital transformation the retailer has undergone so it can offer a genuine omni-channel experience for customers.