Don’t be alarmed. We’re talking about Wallflowers at the Orgy, our interview series where we turn the tables on a panel of journalists and find out what kind of business stories grab their attention. It’s their turn to answer tough questions, including whether they feel they are truly objective or do they have an agenda.
Why the title? It comes from US writer Norah Ephron, who wrote: “Working as a journalist is exactly like being the wallflower at the orgy…everyone else is having a marvellous time, laughing merrily, eating, drinking, having sex in the back room, and I am standing on the side taking notes.”
This is the third Wallflowers At The Orgy session Propeller has held at Ad Week Europe. In previous years, an attentive audience has heard valuable insights and advice from journalists at the Financial Times, London Evening Standard, City AM, Bloomberg and more.
But this year it’s the turn of the trade press. These media brands are inextricably linked to the trends and travails of the marketing and media worlds. Coverage still has the power to build or break company reputations. They’re a key conduit between clients and agencies and often one of the first places clients turn to for information when looking to choose a creative, media or technology partner.
On the panel we will have Rachel Barnes, editor of Campaign, Jessica Davies, editor of Digiday UK, Stephen Lepitak, editor of The Drum and Russell Parsons, editor of Marketing Week.
This will be an essential session for business development directors, PR specialists, brand reputation guardians and start-up entrepreneurs and we hope to see you there.
Date: 11.30 am, Tue 20th March
Venue: Workshop Stage, PictureHouse Central, Shaftesbury Avenue
To catch up on last year’s Wallflowers at the Orgy event click here.