Typically we start all our projects with a period of strategic planning to enable us to provide the best ideas to connect you with your audience. Researching your business, where you sit in the market and how to position you is a key part of producing an effective PR strategy.

 

Clients need to be confident, comfortable and convincing when speaking to the press to ensure key messages are communicated effectively to journalists through to the target audience. Propeller’s media training explains what journalists look for, what questions they’re likely to ask, and how to tackle any tricky questions.

 

So whether it’s to provide a small quote for an article, or to be interviewed for a profile, our training helps the client to focus on leading the interview to get their key messages across. Propeller director Martin Loat, who has more than 12 years experience in the field, leads the training.

Propeller runs surveys for its clients that generate market insights and great PR content. All our research complies with the Code of Conduct as set out by the Market Research Society (MRS). This ensures any research undertaken will be credible, valid and crucially will stand up to scrutiny within the media. We’ll help you frame the right questions to meet your needs and get you results in days.