Propeller will supply PR  strategy and communication counsel, and implement a full-service media  relations programme to promote the group’s newly structured commercial  division.  The brief will span across all News International titles  including The Times, The Sunday Times, The Sun, The Londonpaper and online  platforms.  The assignment begins with immediate effect.
 
News  International Commercial MD Paul Hayes said: “News International has  restructured and put in place a highly skilled commercial team to help drive  the business forward. We have worked with Propeller in the past and they have  always delivered. Their knowledge of the media and marketing landscape is  second to none and this coupled with their great PR skills leave me very  confident that their past performance will be repeated.”
 
 Martin Loat,  director at Propeller Group said: “People respond to our bright ideas, our  proactive approach to PR and our real understanding of the true potential for  our clients’ campaigns.  We are looking forward to help position News  International Commercial to achieve their objectives for future business  growth.”