Last.fm, the social music website with more than 30 million users, has signed media specialists Propeller PR.

 

Last.fm has just launched its Personalised Visual Music Player and Propeller’s task will focus on publicising further technology developments and also keeping the media and marketing industries updated on the advertising opportunities these create.

 

Miles Lewis, Senior Vice President and Head of International Sales at last.fm, said, “70 per cent of Last.fm users visit the site to access its social functionality. It is this functionality that has kept users loyal and given advertisers a great platform to reach key audiences. Our ambition is develop new technologies that deliver to both these groups and there’s no doubt in my mind that Propeller has the right team to help us deliver this message.”

 

Martin Loat, MD at Propeller Group, said, “Last.fm have been at the forefront of online music for years and yet they continue to innovate and to deliver great experiences for both users and advertisers. Propeller is looking forward to working with Last.fm and publicising the increasing benefits it has to offer users and the advertising community.”