40 campaigns have been shortlisted by leading a panel of digital experts to take part in the vote. The judges are Hugo Drayton, CEO Inskin, Gareth Jones, Editor Revolution, Jason Goodman, founder Albion, Martin Bailie, Glue, Ajaz Ahmed, founder AKQA and Jimmy Maymann, CEO GoViral.

The shortlist of game changers, celebrating the end of the first digital decade of advertising, have been chosen for the way that they have shaped the industry as well engaged and entertained consumers. The list includes such highlights as Burger King’s Subserviant Chicken, Mini’s “Ave a word” campaign and Cadbury’s Gorilla (full list below).

Jimmy Maymann, CEO GoViral, said: “Over the last ten years we have seen a huge amount of innovation in the way companies are using the internet to get their message across, everyone has their favourite campaign so the game changers should inspire debate and more importantly creativity into the next decade.”

Voting starts today (7 December) and closes 19 December 2009. To register your vote, go to http://www.goviral.com/game_changers.