BRIEF:

To promote Viacom Brand Solutions (VBS) as leaders in innovative TV advertising and specialists in creative solutions for youth and entertainment brands.

ACTION:

Since its conception in 2007, we have promoted the VBS “Force For Good” initiative, demonstrating the sale house’s work to help “pro social” brands and good causes

RESULT:

The “Force For Good” PR campaign has seen a sustained level of high exposure, including in The Independent, The Guardian, a rare “five-star” review in Campaign and a high Google profile. The campaign has also enabled VBS to debate key social issues.  Just one piece of coverage generated seven direct new business enquiries to VBS.