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Propeller case study

PR Internet Mobile Propeller

BRIEF:

To build Propeller’s reputation for expertise in internet PR.

ACTION:

We designed our own piece of PR-led content creation - the Propeller BossBuzz Monitor. This tracks internet mentions of FTSE 100 bosses and so is very attractive to the business and City media.

RESULT:

Regular trade and national coverage of the monitor’s results and new business enquiries generated.