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News International

News International Limited

BRIEF:

News International, owner of The Times and The Sunday Times initially appointed Propeller to build awareness of Times Media’s innovative activity in advertising to trade press – and to up the profile of Times Online.

ACTION:

Propeller immediately set about delivering quality news and thought-leadership pieces across the trade press. The launch of Times Online’s Archive was a key opportunity.
 
RESULT:

High-quality and frequent coverage for Times Media helped strengthen Times Media’s reputation in the industry.  In just one quarter we generated coverage which had an advertising value equivalent more than 5.5 times greater than Propeller’s fees.

Our success led to Propeller being hired to handle trade PR for the newly merged News International Commercial division, including the Sun and News of the World.