BRIEF:
Propeller was briefed to maximise awareness for MoneyWeek to advertisers around it becoming the UK's best-selling financial magazine.

ACTION:

As part of the strategy, Propeller negotiated appearance slots to the media and business world for the editor Merryn Somerset Webb to discuss financial issues.

RESULT:

Merryn appeared on the primetime morning Squawkbox slot, watched by business leaders across Europe.