BRIEF:

To position MPG as a business that solves client issues through insight and collaboration.

ACTION:

A successful regular trends report conducted by MPG’s Fabric research panel gets under the skin of British families’ lifestyles and gives MPG the ability to comment on issues of social interest. Propeller was able to shape this content to give it maximum appeal to national and trade media.

RESULT:

One Fabric report asked families their views on child obesity. The study received extensive coverage in The Times. Other highlights included news exclusives in key marketing trades and extended comment pieces.