
BRIEF:
To build GoViral’s reputation as experts in marketing through social media.
ACTION:
Proactively create opportunities for CEO Jimmy Maymann to comment on social media.
Sieze any opportunities to react to developing news stories with additional analysis and comment.
RESULT:
More than ten pieces of ‘on message’ coverage in target media in ten weeks. A top ten virals chart idea that Propeller successfully pitched to the Financial Times immediately generated 60 new subscriptions to the GoViral newsletter.