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Go Viral

Go Viral PR Survey

BRIEF:

To build GoViral’s reputation as experts in marketing through social media.

ACTION:

Proactively create opportunities for CEO Jimmy Maymann to comment on social media.
Sieze any opportunities to react to developing news stories with additional analysis and comment.

RESULT:

More than ten pieces of ‘on message’ coverage in target media in ten weeks. A top ten virals chart idea that Propeller successfully pitched to the Financial Times immediately generated 60 new subscriptions to the GoViral newsletter.