BRIEF:

Euro RSCG London, a creative agency with clients including 3, Weight Watchers and Citroen, wanted to raise its profile as the agency for contagious ideas - ideally in the national press.

ACTION:

Propeller pitched in an idea to The Independent to run an Inside Story on the positioning of ad agencies – in order to push forward Euro RSCG’s ‘contagious’ slogan.

RESULT:

The paper was keen to run this. To help make it happen Propeller researched a list of slogans from a dozen big creative agencies as well as a definition of ‘contagious’. This resulted in a double-page spread on ‘How adland sells itself’.