BRIEF:

To get communication coaching consultants Clearwater Advisors into the nationals.

ACTION:

Propeller identified the Democratic Party convention as a good news hook and used Clearwater’s expertise in analysing public speaking to create comparison between Presidential candidates. We ensured research was ready a week before the Convention began, selected the right journalist to target and pitched.

RESULT:

A half-page  piece in The Guardian. Propeller also distributed material from Clearwater online, optimising it for key terms such as 'conference speaking' and 'communication coaching' and driving relevant traffic to the Clearwater website.