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CITY AM PR Case Study

City AM PR Case Study

BRIEF:

Propeller was appointed to maximise PR around the launch of CITY A.M. and build up its profile in the trade press to attract advertisers.

ACTION:

Propeller successfully managed the PR launch of CITY A.M. and continued with a media relations strategy to maintain the industry buzz.

RESULT:

Propeller secured continuous news and thought leadership coverage for CITY A.M. in the trade and national press. Highlights included national coverage for CEO Jens Torpe.