
BRIEF:
Propeller was appointed to maximise PR around the launch of CITY A.M. and build up its profile in the trade press to attract advertisers.
ACTION:
Propeller successfully managed the PR launch of CITY A.M. and continued with a media relations strategy to maintain the industry buzz.
RESULT:
Propeller secured continuous news and thought leadership coverage for CITY A.M. in the trade and national press. Highlights included national coverage for CEO Jens Torpe.