BRIEF:

Cake, an agency with a high-profile roster of clients (Vodafone, Motorola, Sky), asked Propeller to raise its profile as leaders in brand entertainment.

ACTION:

Integral to the strategy was the talking-up of the phrase of ‘brand entertainment’. Propeller delivered news, thought leadership and feature opportunities for Cake across trade and national press focusing on the phrase ‘brand entertainment’ and reflecting Cake’s market leadership.

RESULT:

Propeller has achieved consistent quality coverage for Cake. In our first year working together the quantity of coverage for Cake increased more than 320 per cent. Cake was identified and acquired by global group Havas in April 2008.