
BRIEF:
To build profile of AdGent 007, a new start-up company selling international online inventory among UK publishers.
ACTION:
Place news stories and develop feature ideas. Specifically target key media read by publishers and business leaders.
RESULT:
Regular coverage in key media trade press and key national media including The Financial Times and BBC TV’s The Money Programme. Coverage obtained by Propeller has generated regular new business calls to AdGent 007.